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Business Intelligence Is the Tip of the Data Iceberg; It's What You Don't See that Matters

Often Business Intelligence (BI) is seen in terms of its user interface, especially with the growing capabilities of visual technologies. The colorful displays can be alluring but often overshadow the importance of the correctness, completeness and consistency of the underlying information. While the graphical front-ends of the newest BI tools improves analytics, the reality of whats required to feed these front-ends can be underestimated and often overlooked. BI is much like an iceberg, where its great mass under the waterline, holding it up, is often unrecognized. This unseen preparation is what counts when it comes to BI success or failure. Analyst Noreen Kendle will talk about the unseen and often unrecognized part of BI essential for its success, discussing:
• What is the unseen part of BI?
• Why this is important for successful BI
• A real life story of a successful BI initiative and what it took.

Duration: 33mins

Presenters:
Noreen Kendle

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